The Rebel Sell

Smart, witty book about countercultural rebellion. Ive lent the book to other people in my travel group and it has the topic of endless discussions. Here´s one of the many great quotes from The Rebel Sell (american version here)

Consumers are like crabs stuck in a bucket, each one trying to escape but getting pulled back in by the others. It´s not that the crabs want to stay in the bucket. It´s just that as soon as any one crab makes any progress toward the rim, the others try to crawl over it, using its progress as a way of furthering their own escape. As a result, they all wind up back where they started.